Web design topics of special interest      
for those who are planning a new website      
and for those who would like to improve the site they now have      


If you would like to develop a new website, select a topic below:
• How to select the best domain name
• Evaluate purpose and set goals
• Determine content
• Draft a site outline and review costs
• Create style and format
 • Prepare all text, graphics & photos
• Programming makes the difference
• Ensuring a trouble-free site
• Website promotion checklist

Does your present website need to be brought up to date?
• How old is your website?
• Is your site functionally deprived?
• Is you website content limited?
 • Is your site hiding under a rock?
• Could you use a private website?
• What about on-going changes?

Comments about advertising, presentation, and perception
• Never a second chance
• How to analyze your website
• A website is vital
• Ads don't work
• Don't count on search engines
 • Is your website an asset or liability?
• Year-round promotion
• Presentation is vital
• Memory and the web


A basic concept that applies to all sites

The subjects above describe the various steps effective web development requires. Despite the simple procedures outlined, the key to any successful website is the same as it would be for a magazine ad, a sales brochure, or a salesman's call:

1. Your website must be seen by the prospect...you have to get in-the-door before any sales message can be delivered.

2. The information must be presented in a clear, complete, honest and easy to understand fashion.

3. It must be easy for the prospect to find the information he is looking for. There must be a request for action...a reasonable request in keeping with the nature of the product or service.