A domain name should be just as carefully selected as you would for a new baby in the family. It is a unique name just for your company's use. It is your internet address. Usually written in lower case letters, it takes the form...www.yourname.com.

It is fairly simple for us to register your domain name. First, a number of acceptable names are prepared, and then we run a search to determine which ones may still be available. Then, after one is selected, we register that name with an international registry service. The cost is currently $35 per year.

There is also a small setup charge to "install" this name on our Internet hosting service's computer.

2. Because that name is permanently yours, you can feel free to promote it in your other advertising, on your stationery, anywhere at all without fear of it being changed or lost.

3. Customized e-mail addresses can be used for key people or departments which include your domain name. They are usually easier to remember. They would look like...john@yourname.com, or info@yourname.com. These are actually "fictitious or alias" e-mail addresses which would automatically be forwarded to each person's real e-mail location. This means that if you changed from AOL to Earthlink, and they gave you a new e-mail address, we would then have John's e-mail forwarded to his new Earthlink address. It sounds confusing, but is quite simple to accomplish.

4. And finally, the use of a domain name has perceived extra value to prospects. Firms that use an extension of someone else's site are often thought of as smaller...more regional, and less professional.