Many websites are little more than a listing of capabilities. A few photos, a page telling visitors how long the company has been in business, and a weak or non-existent sales message. Often, the only means to contact the company is by phone, regular mail, or e-mail.
A dynamic, productive website should display everything a good salesman would want his prospect to be aware of on his first few sales calls. It might include information about the unique capabilities the company utilizes to produce its products. Its specially designed production equipment, exclusive processes, and quality control procedures. Possibly biographies of key people. Product pictures, features, specifications, colors and sizes.
If you want to take orders over the Internet, prices and shipping information can be easily included. Payment can be securely processed even if you don’t accept credit cards.
Some sites also include installation and servicing instructions, wiring diagrams, and other technical information, reducing support staff phone time. This information can also be made available for customer download.
Would you like to include a video tour of the homes you are building, or of your production facility?
Should other helpful related information be provided? Would a list of dealers be productive? How about current publicity releases, or quarterly financial reports? Maybe employment opportunities would be worth including.
The list of productive material that could be included is almost endless.
