"There is never a second chance to make a first impression…"

What impression will people have of your company
when they first view your website?

Just as when you meet a sales person for the first time, you almost immediately make a number of subconscious decisions about whether you want to find out more about them, their company and what they have to offer.

That feeling is the result of a whole range of factors including their appearance and personality, their seeming honesty and trustworthiness, and their knowledge and ability to communicate effectively. And finally, are you interested in what they are presenting?

Creating an attractive, effective and productive website demands this "first impression approach to encourage prospects to explore other pages on your site.

Certainly, an organized, graphically appealing Home page is essential. It needs to have holding power like the book jacket on a mystery novel, or the entry scenes on a television show. Prospects need to be able to decide at first glance whether they are on the desired site or not. Many Home pages lack these vital elements.

Prospects want to find answers to their needs quickly. This means that the navigation system throughout the site be clear, easily understood and provide links to important information in an organized and logical manner.

The visitor needs to develop confidence about the quality of what is being offered. A variety of design elements can be utilized to enhance the feeling of honesty and trustworthiness.

This is accomplished through a number of content techniques, and the inclusion of other features which strengthen the visitor's experience on the site.

And finally, there should always be a call for action. This can take many forms, but can include such steps as a request for a brochure or video, subscription to a newsletter, or to register on-line for e-mail reports, an open house or a special event.

Unlike in face-to-face sales situations, web prospects have easy access to lists of companies similar to yours. Company comparisons are easily made, and often at a very rapid pace. First impressions are the deciding factors as to which companies will be considered.

When visitors' expectations are met, amazing results can follow.

We can help you develop such a site. The Perrett Company has been designing affordable websites for over ten years, and serves a variety of companies of all sizes.