After the basic site concept and content have been determined, a group of talented people then apply their skills to producing an exciting and sales motivating website. These people include copywriters, graphic designers, illustrators, photo manipulation experts, and programmers.

Background patterns are developed at this stage and can include solid colors, interesting textures, corporate logos, or other graphics.

Files for prospects to download are formatted. These might be service manuals, technical bulletins. wiring diagrams, assembly instructions, or service procedures.

Photographs are cropped, sized and formatted for fast web loading, consistent with the display quality desired.

Site navigational methods are determined and internal links are prepared.

Animated buttons, pulldown menus, and other techniques are created for navigational guidance.