At this stage of website development, the webmaster uses a variety of design and programming skills to assemble all of the elements in an attractive and interesting way.

Special care is used to make sure that the information presented appears in its proper position on the page regardless of the size of the prospect's monitor or browser used.

Complicated forms are programmed for prospects to request information, and auto response pages are designed so that prospects can make a copy of their filled-in information request form.

Internal site search engines must also be programmed to provide the specific information requested.

Only those special effects recognized by the major browsers are utilized to assure that the website works properly for all viewers. More than one programming technique is often available to accomplish a special effect, animated graphic or moving ticker.

A variety of methods can also be used to help visitors move easily back and forth between pages.

Once the pages have been programmed and reviewed by the design staff, the site is uploaded to the web server's computer in a secure area not available to the public, ready for client review.